Synthetic data
All sessions

s-1451

Simulated shopper

Oct 25, 2026, 8:52 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 15 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn MidViewed a product pageFit 27%
  2. 235sSize 11 · Cairn MidSelected a sizeFit 81%
  3. 354sImage 1 · Cairn MidViewed a product imageFit 79%
  4. 41m 10sSize 10.5 · Cairn MidChanged size selection→ the store shows Fit Confidence hereFit >99%
  5. 51m 29sSize guide · Cairn MidOpened the size guideFit >99%
  6. 62m 03sOpened reviews · Cairn MidOpened reviewsFit >99%
  7. 72m 16sReviews filtered: fitFiltered reviews by fitFit >99%
  8. 82m 35sOpened reviews · Cairn MidOpened reviewsFit >99%
  9. 93m 13sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 37sOpened reviews · Cairn MidOpened reviewsFit >99%
  11. 114m 04sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 124m 36sOpened reviews · Cairn MidOpened reviewsFit >99%
  13. 134m 52sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 145m 00sAdded to cart · Cairn MidAdded to cartFit >99%
  15. 5m 14sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×424.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.