Synthetic data
All sessions

s-1452

Simulated shopper

Oct 22, 2026, 11:46 PM UTC · mobile · paid social · Ridgeback 38L Pack · 10 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 253sBrowsed catalogBrowsed the catalogNo clear doubt 39%
  3. 31m 18sSorted: price ascSorted by lowest priceValue 49%
  4. 41m 45sOpened reviews · Ridgeback 38LOpened reviewsValue 63%
  5. 52m 21sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 97%
  6. 62m 26sOpened reviews · Ridgeback 38LOpened reviewsValue 98%
  7. 72m 41sReviews filtered: fitFiltered reviews by fitValue 81%
  8. 83m 01sSorted: price descRe-sorted the catalogValue 71%
  9. 93m 10sAdded to cart · Ridgeback 38LAdded to cartValue 71%
  10. 3m 26sLeft the store

Final guess

Value71%
Fit
26%
Suitability
1%
Durability
1%
Value
71%
Delivery
1%
Choice
<1%
No clear doubt
1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.