Synthetic data
All sessions

s-1453

Simulated shopper

Oct 29, 2026, 9:17 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 242sBrowsed catalogBrowsed the catalogNo clear doubt 47%
  3. 31m 19sSorted: price ascSorted by lowest priceValue 49%
  4. 41m 24sAdded to cart · Kettle TiAdded to cartValue 49%
  5. 51m 48sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 87%
  6. 61m 51sRemoved from cart · Kettle TiRemoved from cartValue >99%
  7. 72m 24sDelivery check · ZIP 24742Checked delivery date by ZIPValue 89%
  8. 82m 44sOpened reviews · Kettle TiOpened reviewsValue 91%
  9. 92m 54sReviews filtered: valueFiltered reviews by valueValue 99%
  10. 103m 20sBrowsed catalogBrowsed the catalogValue 99%
  11. 113m 36sSorted: price ascSorted by lowest priceValue >99%
  12. 123m 48sOpened reviews · Kettle TiOpened reviewsValue >99%
  13. 133m 58sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 15sBrowsed catalogBrowsed the catalogValue >99%
  15. 154m 44sSorted: price ascSorted by lowest priceValue >99%
  16. 165m 19sOpened reviews · Kettle TiOpened reviewsValue >99%
  17. 175m 28sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 5m 35sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Sorted by lowest price ×38.4×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.