Synthetic data
All sessions

s-1454

Simulated shopper

Oct 31, 2026, 7:30 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 235sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 01sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 60%
  4. 41m 05sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 35%
  5. 51m 27sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  6. 61m 49sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  7. 72m 13sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 82m 50sBrowsed catalogBrowsed the catalogSuitability >99%
  9. 93m 16sSorted: price ascSorted by lowest priceSuitability >99%
  10. 103m 24sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  11. 113m 54sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  12. 124m 20sImage 2 · Squall 2.5LViewed a product imageSuitability >99%
  13. 134m 24sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  14. 144m 37sImage 3 · Squall 2.5LViewed a product imageSuitability >99%
  15. 4m 53sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.