Synthetic data
All sessions

s-1455

Simulated shopper

Oct 27, 2026, 1:11 PM UTC · mobile · search ads · Lumen 400 Headlamp · 20 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 35%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 250sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 39%
  3. 354sDelivery check · ZIP 69983Checked delivery date by ZIPDelivery 87%
  4. 41m 29sOpened reviews · Lumen 400Opened reviewsDelivery 88%
  5. 52m 05sReviews filtered: valueFiltered reviews by value→ the store shows Delivery Promise hereDelivery 88%
  6. 62m 22sBrowsed catalogBrowsed the catalogDelivery 84%
  7. 72m 34sSorted: price ascSorted by lowest priceDelivery 56%
  8. 82m 49sSearch “deals”Searched for deals / priceValue 91%
  9. 92m 59sViewed Squall 2.5LViewed a product pageValue 89%
  10. 103m 23sSorted: featuredRe-sorted the catalogValue 71%
  11. 113m 35sBrowsed catalogBrowsed the catalogValue 70%
  12. 123m 48sSorted: price ascSorted by lowest priceValue 92%
  13. 134m 05sOpened reviews · Squall 2.5LOpened reviewsValue 96%
  14. 144m 33sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 155m 04sImage 1 · Squall 2.5LViewed a product imageValue 99%
  16. 165m 08sViewed Ridgeback 38LViewed a product pageValue 99%
  17. 175m 17sAdded to cart · Lumen 400Added to cartValue 99%
  18. 185m 27sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 195m 32sCheckout startedStarted checkoutValue >99%
  20. 5m 39sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.