Synthetic data
All sessions

s-1456

Simulated shopper

Oct 27, 2026, 12:40 PM UTC · desktop · paid social · Emberline 20°F Down Bag · 10 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 230sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 357sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  4. 41m 18sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  5. 51m 26sBrowsed catalogBrowsed the catalogSuitability >99%
  6. 61m 42sSorted: price ascSorted by lowest priceSuitability 97%
  7. 72m 03sAdded to cart · Emberline 20°FAdded to cartSuitability 97%
  8. 82m 16sViewed cartViewed cart (saw shipping cost)Suitability 84%
  9. 92m 25sCheckout startedStarted checkoutSuitability 84%
  10. 2m 31sPurchased

Final guess

Suitability84%
Fit
<1%
Suitability
84%
Durability
<1%
Value
16%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.