Synthetic data
All sessions

s-1459

Simulated shopper

Oct 26, 2026, 3:03 AM UTC · desktop · organic · Ridgeback 38L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 21sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 39%
  4. 42m 01sViewed cartViewed cart (saw shipping cost)Value 50%
  5. 52m 29sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 97%
  6. 62m 45sBrowsed catalogBrowsed the catalogValue 98%
  7. 73m 06sBrowsed catalogBrowsed the catalogValue 99%
  8. 83m 28sSorted: price ascSorted by lowest priceValue >99%
  9. 94m 04sAdded to cart · Ridgeback 38LAdded to cartValue >99%
  10. 104m 38sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 58sRemoved from cart · Ridgeback 38LRemoved from cartValue >99%
  12. 125m 28sAdded to cart · Ridgeback 38LAdded to cartValue >99%
  13. 136m 03sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 146m 09sRemoved from cart · Ridgeback 38LRemoved from cartValue >99%
  15. 156m 25sImage 1 · Ridgeback 38LViewed a product imageValue >99%
  16. 6m 42sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.