Synthetic data
All sessions

s-1460

Simulated shopper

Oct 29, 2026, 9:46 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 259sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 31m 04sOpened comparisonOpened the comparisonChoice 94%
  4. 41m 44sExpanded shipping · Squall 2.5LExpanded shipping info→ the store shows Decision Helper hereChoice 87%
  5. 51m 52sViewed Squall ProViewed a product page · Switched to a similar productChoice 98%
  6. 62m 27sOpened comparisonOpened the comparisonChoice >99%
  7. 72m 52sOpened comparisonOpened the comparisonChoice >99%
  8. 83m 24sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 43sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 104m 09sImage 2 · Squall ProViewed a product imageChoice >99%
  11. 114m 16sOpened reviews · Squall ProOpened reviewsChoice >99%
  12. 124m 38sCompare + Squall ProAdded a product to compareChoice >99%
  13. 134m 45sCompare + Squall 2.5LAdded a product to compareChoice >99%
  14. 5m 10sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare ×211.5×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.