Synthetic data
All sessions

s-1461

Simulated shopper

Oct 31, 2026, 6:58 PM UTC · desktop · organic · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 349sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 10sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  5. 51m 24sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  6. 61m 52sOpened reviews · Talus TrailOpened reviewsSuitability 98%
  7. 72m 22sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 82m 58sExpanded shipping · Talus TrailExpanded shipping infoSuitability >99%
  9. 93m 34sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  10. 103m 50sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 4m 15sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.