Synthetic data
All sessions

s-1462

Simulated shopper

Nov 2, 2026, 8:45 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn MidViewed a product pageFit 27%
  2. 257sViewed Merino 200Viewed a product pageNo clear doubt 26%
  3. 31m 35sSize S · Merino 200Selected a sizeFit 70%
  4. 42m 06sExpanded returns · Merino 200Expanded returns policyFit 84%
  5. 52m 40sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 97%
  6. 63m 10sOpened reviews · Merino 200Opened reviewsFit 99%
  7. 73m 20sReviews filtered: fitFiltered reviews by fitFit >99%
  8. 83m 46sSize guide · Merino 200Re-opened the size guideFit >99%
  9. 93m 49sOpened reviews · Merino 200Opened reviewsFit >99%
  10. 104m 25sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 114m 56sImage 1 · Merino 200Viewed a product imageFit >99%
  12. 125m 21sSize guide · Merino 200Re-opened the size guideFit >99%
  13. 136m 01sSize M · Merino 200Changed size selectionFit >99%
  14. 146m 28sSize S · Merino 200Changed size selectionFit >99%
  15. 6m 48sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×2106.9×
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.