Synthetic data
All sessions

s-1463

Simulated shopper

Oct 25, 2026, 8:03 AM UTC · mobile · organic · Emberline 20°F Down Bag · 13 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 29sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 317sExpanded specs · Emberline 20°FExpanded technical specsSuitability 53%
  4. 440sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability 83%
  5. 544sSearch “waterproof jacket”Searched for a use-case or specSuitability 99%
  6. 61m 07sImage 1 · Emberline 20°FViewed a product imageSuitability 99%
  7. 71m 33sCompare + Emberline 20°FAdded a product to compareSuitability >99%
  8. 81m 51sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  9. 92m 03sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 102m 17sDelivery check · ZIP 46347Checked delivery date by ZIPSuitability >99%
  11. 112m 46sSorted: featuredRe-sorted the catalogSuitability >99%
  12. 123m 03sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  13. 3m 31sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.