Synthetic data
All sessions

s-1464

Simulated shopper

Oct 20, 2026, 8:50 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 04sSearch “headlamp”Searched the catalogNo clear doubt 61%
  4. 41m 39sViewed Talus TrailViewed a product pageNo clear doubt 73%
  5. 52m 11sExpanded specs · Talus TrailExpanded technical specsNo clear doubt 69%
  6. 62m 21sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 61%
  7. 72m 33sCompare + Cairn LowAdded a product to compareChoice 92%
  8. 82m 45sCompare + Talus TrailAdded a product to compareChoice 99%
  9. 92m 59sCompare + Cairn LowAdded a product to compareChoice >99%
  10. 103m 33sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 05sCompare + Cairn MidAdded a product to compareChoice >99%
  12. 124m 34sCompare + Talus TrailAdded a product to compareChoice >99%
  13. 135m 11sImage 1 · Cairn MidViewed a product imageChoice >99%
  14. 145m 49sImage 2 · Cairn MidViewed a product imageChoice >99%
  15. 155m 52sOpened comparisonOpened the comparisonChoice >99%
  16. 6m 06sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.