Synthetic data
All sessions

s-1465

Simulated shopper

Oct 27, 2026, 8:02 PM UTC · desktop · organic · Lumen 400 Headlamp · 13 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 00sExpanded materials · Lumen 400Expanded materialsNo clear doubt 36%
  3. 31m 39sExpanded specs · Lumen 400Expanded technical specsSuitability 57%
  4. 42m 15sImage 1 · Lumen 400Viewed a product imageSuitability 50%
  5. 52m 25sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability 80%
  6. 62m 44sOpened reviews · Lumen 400Opened reviewsSuitability 94%
  7. 73m 00sBrowsed catalogBrowsed the catalogSuitability 87%
  8. 83m 06sExpanded specs · Lumen 400Expanded technical specsSuitability 96%
  9. 93m 35sExpanded specs · Lumen 400Expanded technical specsSuitability 99%
  10. 103m 54sAdded to cart · Lumen 400Added to cartSuitability 99%
  11. 114m 19sViewed cartViewed cart (saw shipping cost)Suitability >99%
  12. 124m 49sCheckout startedStarted checkoutSuitability >99%
  13. 5m 06sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.