Synthetic data
All sessions

s-1468

Simulated shopper

Nov 2, 2026, 4:47 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 00sExpanded warranty · Merino 200Expanded warrantyDurability 78%
  3. 31m 03sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 94%
  4. 41m 40sViewed Cairn MidViewed a product pageDurability 91%
  5. 52m 03sExpanded materials · Cairn MidExpanded materialsDurability 98%
  6. 62m 39sImage 1 · Cairn MidViewed a product imageDurability 95%
  7. 73m 11sExpanded materials · Cairn MidExpanded materialsDurability 97%
  8. 83m 39sViewed Kettle TiViewed a product pageDurability 94%
  9. 94m 00sExpanded materials · Kettle TiExpanded materialsDurability 98%
  10. 104m 36sExpanded materials · Kettle TiExpanded materialsDurability >99%
  11. 115m 03sSearch “long lasting base layer”Searched for sizing / fitDurability >99%
  12. 5m 09sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×56.6×
  • Expanded warranty15.6×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.