Synthetic data
All sessions

s-1470

Simulated shopper

Oct 28, 2026, 2:48 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Cairn MidViewed a product pageFit 27%
  2. 235sCompare + Cairn MidAdded a product to compareChoice 78%
  3. 339sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  4. 41m 12sOpened comparisonOpened the comparisonChoice >99%
  5. 51m 15sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  6. 61m 47sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  7. 2m 05sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.