Synthetic data
All sessions

s-1471

Simulated shopper

Oct 27, 2026, 1:06 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 12 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Cairn MidViewed a product pageFit 27%
  2. 236sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 14sImage 1 · Cairn MidViewed a product imageFit 44%
  4. 41m 43sViewed Ridgeback 38LViewed a product pageFit 37%
  5. 51m 47sViewed Cairn MidViewed a product page · Returned to a product viewed earlierChoice 85%
  6. 62m 09sOpened reviews · Cairn MidOpened reviewsChoice 73%
  7. 72m 24sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 66%
  8. 82m 54sSize guide · Cairn MidOpened the size guideValue 44%
  9. 93m 13sOpened reviews · Cairn MidOpened reviewsValue 45%
  10. 103m 52sBrowsed catalogBrowsed the catalogValue 59%
  11. 114m 04sAdded to cart · Cairn MidAdded to cartValue 59%
  12. 4m 29sLeft the store

Final guess

Value59%
Fit
27%
Suitability
1%
Durability
3%
Value
59%
Delivery
<1%
Choice
7%
No clear doubt
4%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.