Synthetic data
All sessions

s-1472

Simulated shopper

Oct 29, 2026, 6:04 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 20 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 62%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 238sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 345sOpened reviews · Squall 2.5LOpened reviewsSuitability 38%
  4. 41m 07sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  5. 51m 29sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 00sImage 2 · Squall 2.5LViewed a product imageSuitability >99%
  7. 72m 17sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  8. 82m 45sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  9. 93m 19sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 43sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  11. 114m 18sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  12. 124m 52sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 135m 16sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  14. 145m 29sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 155m 43sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  16. 165m 59sImage 3 · Squall 2.5LViewed a product imageSuitability >99%
  17. 176m 23sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  18. 186m 50sViewed cartViewed cart (saw shipping cost)Suitability >99%
  19. 196m 56sCheckout startedStarted checkoutSuitability >99%
  20. 7m 23sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs ×26.9×
  • Opened reviews ×41.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.