Synthetic data
All sessions

s-1473

Simulated shopper

Nov 2, 2026, 11:12 AM UTC · desktop · organic · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 16sSearch “warranty”Searched for durability / warrantyDurability 71%
  4. 41m 30sExpanded materials · Talus TrailExpanded materials→ the store shows Durability Proof hereDurability 90%
  5. 52m 04sCompare + Talus TrailAdded a product to compareDurability 85%
  6. 62m 38sCompare + Cairn LowAdded a product to compareDurability 47%
  7. 73m 00sOpened reviews · Talus TrailOpened reviewsDurability 59%
  8. 83m 03sReviews filtered: valueFiltered reviews by valueDurability 58%
  9. 3m 16sLeft the store

Final guess

Durability58%
Fit
<1%
Suitability
30%
Durability
58%
Value
8%
Delivery
<1%
Choice
4%
No clear doubt
<1%
Why durabilityhow much likelier
  • Searched for durability / warranty38.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.