Synthetic data
All sessions

s-1478

Simulated shopper

Oct 29, 2026, 3:06 PM UTC · mobile · organic · Emberline 20°F Down Bag · 15 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 235sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 31m 15sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 37%
  4. 41m 52sViewed cartViewed cart (saw shipping cost)Value 29%
  5. 52m 19sRemoved from cart · Emberline 20°FRemoved from cart→ the store shows Value Breakdown hereValue 94%
  6. 62m 31sOpened reviews · Emberline 20°FOpened reviewsValue 93%
  7. 73m 09sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 83m 28sAdded to cart · Emberline 20°FAdded to cartValue >99%
  9. 93m 53sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 104m 32sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 115m 02sExpanded specs · Emberline 20°FExpanded technical specsValue >99%
  12. 125m 39sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  13. 135m 49sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 146m 06sViewed Ridgeback 48LViewed a product pageValue >99%
  15. 6m 15sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.