Synthetic data
All sessions

s-1479

Simulated shopper

Oct 30, 2026, 5:33 AM UTC · mobile · organic · Kettle Ti Stove Kit · 17 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 33%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 12sAdded to cart · Kettle TiAdded to cartNo clear doubt 29%
  3. 31m 31sViewed cartViewed cart (saw shipping cost)Value 40%
  4. 42m 01sOpened reviews · Kettle TiOpened reviewsValue 41%
  5. 52m 34sExpanded specs · Kettle TiExpanded technical specs→ the store shows Built-For Answer hereSuitability 72%
  6. 63m 14sBrowsed catalogBrowsed the catalogSuitability 63%
  7. 73m 23sOpened reviews · Kettle TiOpened reviewsSuitability 77%
  8. 83m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 39sExpanded materials · Kettle TiExpanded materialsSuitability >99%
  10. 104m 08sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  11. 114m 16sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  12. 124m 48sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  13. 135m 22sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 145m 59sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  15. 156m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 166m 41sImage 1 · Kettle TiViewed a product imageSuitability >99%
  17. 6m 59sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×41.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.