Synthetic data
All sessions

s-1480

Simulated shopper

Oct 25, 2026, 8:37 PM UTC · desktop · organic · Kettle Ti Stove Kit · 11 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 04sDelivery check · ZIP 83480Checked delivery date by ZIPDelivery 77%
  3. 31m 18sExpanded shipping · Kettle TiExpanded shipping info→ the store shows Delivery Promise hereDelivery 96%
  4. 41m 33sOpened reviews · Kettle TiOpened reviewsDelivery 97%
  5. 51m 36sImage 1 · Kettle TiViewed a product imageDelivery 93%
  6. 61m 53sDelivery check · ZIP 38786Checked delivery date by ZIPDelivery 99%
  7. 72m 33sAdded to cart · Kettle TiAdded to cartDelivery 99%
  8. 82m 50sViewed cartViewed cart (saw shipping cost)Delivery >99%
  9. 92m 54sOpened reviews · Kettle TiOpened reviewsDelivery >99%
  10. 103m 14sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 3m 35sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.