Synthetic data
All sessions

s-1481

Simulated shopper

Oct 21, 2026, 6:42 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 16 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 11 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Squall ProViewed a product pageChoice 29%
  2. 240sOpened comparisonOpened the comparisonChoice 95%
  3. 31m 13sViewed Cairn MidViewed a product pageChoice 97%
  4. 41m 19sOpened reviews · Cairn MidOpened reviewsChoice 89%
  5. 51m 45sImage 1 · Cairn MidViewed a product imageChoice 86%
  6. 61m 54sOpened reviews · Cairn MidOpened reviewsChoice 68%
  7. 72m 29sReviews filtered: valueFiltered reviews by valueChoice 45%
  8. 82m 51sViewed Talus TrailViewed a product pageChoice 57%
  9. 93m 16sSorted: ratingRe-sorted the catalogChoice 53%
  10. 103m 24sBrowsed catalogBrowsed the catalogChoice 36%
  11. 113m 36sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 62%
  12. 123m 45sSearch “discount code”Searched for deals / priceValue 98%
  13. 134m 05sAdded to cart · Cairn MidAdded to cartValue 98%
  14. 144m 28sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 154m 47sCheckout startedStarted checkoutValue >99%
  16. 4m 58sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.