Synthetic data
All sessions

s-1482

Simulated shopper

Nov 1, 2026, 3:28 AM UTC · mobile · search ads · Cairn Low Hiking Shoe · 14 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 11sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 34sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 45sReviews filtered: deliveryFiltered reviews by shippingDelivery 76%
  5. 52m 09sAdded to cart · Cairn LowAdded to cartDelivery 76%
  6. 62m 41sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 85%
  7. 72m 45sViewed cartViewed cart (saw shipping cost)Delivery 85%
  8. 83m 08sSearch “fast shipping”Searched for shipping / deliveryDelivery >99%
  9. 93m 44sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  10. 103m 59sSearch “delivery time”Searched for shipping / deliveryDelivery >99%
  11. 114m 25sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 124m 29sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  13. 134m 42sDelivery check · ZIP 12852Checked delivery date by ZIPDelivery >99%
  14. 4m 49sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Searched for shipping / delivery ×238.1×
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×32.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.