Synthetic data
All sessions

s-1484

Simulated shopper

Oct 30, 2026, 10:31 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 259sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 06sCompare + Cairn MidAdded a product to compareChoice 68%
  4. 41m 16sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 92%
  5. 51m 44sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 21sOpened reviews · Cairn MidOpened reviewsChoice >99%
  7. 72m 45sReviews filtered: fitFiltered reviews by fitChoice 99%
  8. 83m 08sSize 11 · Cairn MidSelected a sizeChoice 94%
  9. 93m 39sExpanded shipping · Cairn MidExpanded shipping infoChoice 93%
  10. 104m 19sImage 1 · Cairn MidViewed a product imageChoice 91%
  11. 114m 48sImage 2 · Cairn MidViewed a product imageChoice 88%
  12. 5m 01sLeft the store

Final guess

Choice88%
Fit
12%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
88%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.