Synthetic data
All sessions

s-1487

Simulated shopper

Oct 27, 2026, 7:11 PM UTC · desktop · search ads · Emberline 20°F Down Bag · 10 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 08sSearch “warranty”Searched for durability / warrantyDurability 56%
  4. 41m 31sExpanded warranty · Emberline 20°FExpanded warranty→ the store shows Durability Proof hereDurability 90%
  5. 52m 02sBrowsed catalogBrowsed the catalogDurability 78%
  6. 62m 37sExpanded warranty · Emberline 20°FExpanded warrantyDurability 96%
  7. 72m 59sImage 1 · Emberline 20°FViewed a product imageDurability 90%
  8. 83m 12sImage 2 · Emberline 20°FViewed a product imageDurability 80%
  9. 93m 30sAdded to cart · Emberline 20°FAdded to cartDurability 80%
  10. 3m 59sLeft the store

Final guess

Durability80%
Fit
<1%
Suitability
<1%
Durability
80%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
20%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Searched for durability / warranty38.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.