Synthetic data
All sessions

s-1488

Simulated shopper

Oct 22, 2026, 8:28 PM UTC · mobile · email · Lumen 400 Headlamp · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 242sSearch “winter hiking boots”Searched for a use-case or specSuitability 66%
  3. 31m 15sViewed Lumen 400Viewed a product pageSuitability 61%
  4. 41m 24sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 93%
  5. 51m 39sCompare + Lumen 400Added a product to compareSuitability 92%
  6. 62m 02sImage 1 · Lumen 400Viewed a product imageSuitability 97%
  7. 72m 35sBrowsed catalogBrowsed the catalogSuitability 95%
  8. 83m 05sExpanded returns · Lumen 400Expanded returns policySuitability 95%
  9. 3m 30sLeft the store

Final guess

Suitability95%
Fit
<1%
Suitability
95%
Durability
<1%
Value
4%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.