Synthetic data
All sessions

s-1490

Simulated shopper

Oct 30, 2026, 1:24 PM UTC · mobile · email · Squall Pro 3L Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 234sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 11sReviews filtered: valueFiltered reviews by valueValue 86%
  4. 41m 26sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 87%
  5. 51m 56sSize M · Squall ProSelected a sizeValue 83%
  6. 62m 09sOpened reviews · Squall ProOpened reviewsValue 86%
  7. 72m 27sReviews filtered: valueFiltered reviews by valueValue 99%
  8. 82m 30sExpanded returns · Squall ProExpanded returns policyValue 97%
  9. 92m 44sBrowsed catalogBrowsed the catalogValue 98%
  10. 103m 22sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 52sOpened reviews · Squall ProOpened reviewsValue >99%
  12. 124m 14sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 48sAdded to cart · Squall ProAdded to cartValue >99%
  14. 144m 53sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 19sRemoved from cart · Squall ProRemoved from cartValue >99%
  16. 5m 45sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.