Synthetic data
All sessions

s-1492

Simulated shopper

Oct 27, 2026, 11:48 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn MidViewed a product pageFit 27%
  2. 228sCompare + Cairn MidAdded a product to compareChoice 78%
  3. 359sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  4. 41m 29sSize 10 · Cairn MidSelected a sizeChoice 93%
  5. 51m 49sExpanded returns · Cairn MidExpanded returns policyChoice 82%
  6. 62m 24sOpened reviews · Cairn MidOpened reviewsChoice 58%
  7. 72m 35sReviews filtered: valueFiltered reviews by valueValue 48%
  8. 3m 01sLeft the store

Final guess

Value48%
Fit
20%
Suitability
1%
Durability
<1%
Value
48%
Delivery
<1%
Choice
30%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.