Synthetic data
All sessions

s-1493

Simulated shopper

Oct 24, 2026, 10:03 PM UTC · mobile · organic · Lumen 400 Headlamp · 12 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 231sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 00sImage 1 · Lumen 400Viewed a product imageNo clear doubt 32%
  4. 41m 19sBrowsed catalogBrowsed the catalogNo clear doubt 53%
  5. 51m 22sExpanded specs · Lumen 400Expanded technical specsSuitability 52%
  6. 61m 30sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  7. 71m 46sSorted: price ascSorted by lowest priceNo clear doubt 82%
  8. 82m 03sOpened comparisonOpened the comparisonNo clear doubt 68%
  9. 92m 10sOpened reviews · Lumen 400Opened reviewsNo clear doubt 46%
  10. 102m 21sCompare + Lumen 400Added a product to compareChoice 52%
  11. 112m 46sAdded to cart · Lumen 400Added to cartChoice 52%
  12. 2m 50sLeft the store

Final guess

Choice52%
Fit
<1%
Suitability
22%
Durability
<1%
Value
22%
Delivery
<1%
Choice
52%
No clear doubt
4%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Added a product to compare11.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.