Synthetic data
All sessions

s-1496

Simulated shopper

Oct 20, 2026, 8:08 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 239sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 346sOpened reviews · Cairn MidOpened reviewsFit 38%
  4. 41m 04sImage 1 · Cairn MidViewed a product imageFit 37%
  5. 51m 43sOpened reviews · Cairn MidOpened reviewsFit 50%
  6. 61m 48sReviews filtered: fitFiltered reviews by fitFit 96%
  7. 72m 12sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Fit Confidence hereFit 94%
  8. 82m 24sViewed Talus TrailViewed a product page · Switched to a similar productFit 62%
  9. 92m 46sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 2m 56sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.