Synthetic data
All sessions

s-1497

Simulated shopper

Oct 23, 2026, 9:33 PM UTC · desktop · email · Cairn Low Hiking Shoe · 19 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Cairn LowViewed a product pageChoice 31%
  2. 245sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 359sImage 1 · Cairn LowViewed a product imageFit 31%
  4. 41m 16sAdded to cart · Cairn LowAdded to cartFit 31%
  5. 51m 19sViewed cartViewed cart (saw shipping cost)Value 33%
  6. 61m 50sRemoved from cart · Cairn LowRemoved from cart→ the store shows Value Breakdown hereValue 96%
  7. 72m 15sOpened reviews · Cairn LowOpened reviewsValue 95%
  8. 82m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 92m 52sViewed Cairn MidViewed a product page · Switched to a similar productValue >99%
  10. 103m 21sCompare + Cairn MidAdded a product to compareValue >99%
  11. 113m 41sCompare + Talus TrailAdded a product to compareValue 99%
  12. 123m 50sOpened reviews · Cairn MidOpened reviewsValue >99%
  13. 134m 19sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 28sOpened reviews · Cairn MidOpened reviewsValue >99%
  15. 154m 50sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 165m 15sAdded to cart · Cairn MidAdded to cartValue >99%
  17. 175m 18sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 185m 58sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  19. 6m 25sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.