Synthetic data
All sessions

s-1500

Simulated shopper

Oct 31, 2026, 8:51 AM UTC · mobile · search ads · Lumen 400 Headlamp · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 356sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 26sReviews filtered: fitFiltered reviews by fitFit 88%
  5. 51m 58sOpened comparisonOpened the comparison→ the store shows Fit Confidence hereFit 80%
  6. 62m 24sViewed Cairn MidViewed a product pageFit 75%
  7. 72m 39sOpened reviews · Cairn MidOpened reviewsFit 85%
  8. 83m 05sSize guide · Cairn MidOpened the size guideFit 98%
  9. 93m 40sViewed Lumen 400Viewed a product pageFit 98%
  10. 104m 01sImage 1 · Lumen 400Viewed a product imageFit 98%
  11. 114m 32sImage 2 · Lumen 400Viewed a product imageFit 98%
  12. 124m 48sCompare + Lumen 400Added a product to compareChoice 74%
  13. 135m 12sImage 3 · Lumen 400Viewed a product imageChoice 68%
  14. 5m 34sLeft the store

Final guess

Choice68%
Fit
27%
Suitability
3%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
68%
No clear doubt
1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Added a product to compare11.5×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.