Synthetic data
All sessions

s-1501

Simulated shopper

Oct 22, 2026, 9:59 AM UTC · mobile · email · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 36sSize 10.5 · Cairn LowSelected a sizeFit 56%
  4. 41m 49sOpened reviews · Cairn LowOpened reviewsFit 75%
  5. 52m 13sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 62m 35sDelivery check · ZIP 15271Checked delivery date by ZIPFit 97%
  7. 73m 06sOpened reviews · Cairn LowOpened reviewsFit 98%
  8. 83m 14sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 43sOpened reviews · Cairn LowOpened reviewsFit >99%
  10. 104m 14sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 114m 41sSize 11 · Cairn LowChanged size selectionFit >99%
  12. 4m 51sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.