Synthetic data
All sessions

s-1502

Simulated shopper

Oct 23, 2026, 7:45 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn MidViewed a product pageFit 27%
  2. 251sSize 10.5 · Cairn MidSelected a sizeFit 81%
  3. 31m 01sBrowsed catalogBrowsed the catalogFit 70%
  4. 41m 13sCompare + Cairn MidAdded a product to compareChoice 41%
  5. 51m 41sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 89%
  6. 62m 13sSize 11 · Cairn MidChanged size selectionFit 73%
  7. 72m 33sOpened comparisonOpened the comparisonChoice 93%
  8. 82m 41sBrowsed catalogBrowsed the catalogChoice 92%
  9. 92m 52sAdded to cart · Cairn MidAdded to cartChoice 92%
  10. 103m 02sViewed cartViewed cart (saw shipping cost)Choice 89%
  11. 113m 06sCheckout startedStarted checkoutChoice 89%
  12. 3m 10sPurchased

Final guess

Choice89%
Fit
8%
Suitability
<1%
Durability
<1%
Value
3%
Delivery
<1%
Choice
89%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.