Synthetic data
All sessions

s-1505

Simulated shopper

Oct 21, 2026, 11:57 AM UTC · desktop · organic · Ridgeback 38L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 218sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 338sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 50%
  4. 446sOpened reviews · Ridgeback 38LOpened reviewsSuitability 32%
  5. 51m 22sOpened reviews · Ridgeback 38LOpened reviewsSuitability 39%
  6. 61m 30sExpanded materials · Ridgeback 38LExpanded materials→ the store shows Durability Proof hereDurability 68%
  7. 71m 58sOpened reviews · Ridgeback 38LOpened reviewsDurability 71%
  8. 82m 07sSearch “durable hiking boots”Searched for durability / warrantyDurability 99%
  9. 92m 25sOpened reviews · Ridgeback 38LOpened reviewsDurability 99%
  10. 102m 34sExpanded returns · Ridgeback 38LExpanded returns policyDurability >99%
  11. 112m 38sExpanded materials · Ridgeback 38LExpanded materialsDurability >99%
  12. 123m 08sExpanded returns · Ridgeback 38LExpanded returns policyDurability >99%
  13. 133m 46sExpanded warranty · Ridgeback 38LExpanded warrantyDurability >99%
  14. 4m 03sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.