Synthetic data
All sessions

s-1506

Simulated shopper

Oct 31, 2026, 12:27 PM UTC · mobile · paid social · Squall Pro 3L Shell · 22 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Squall ProViewed a product pageValue 34%
  3. 31m 23sExpanded returns · Squall ProExpanded returns policyNo clear doubt 37%
  4. 41m 31sOpened reviews · Squall ProOpened reviewsFit 26%
  5. 51m 55sSorted: featuredRe-sorted the catalogNo clear doubt 44%
  6. 61m 58sSearch “sale”Searched for deals / priceValue 62%
  7. 72m 29sImage 1 · Squall ProViewed a product imageNo clear doubt 49%
  8. 83m 02sCompare + Squall ProAdded a product to compare→ the store shows Value Breakdown hereValue 78%
  9. 93m 26sCompare + Squall 2.5LAdded a product to compareValue 67%
  10. 103m 44sSearch “wide fit hiking shoes”Searched for sizing / fitChoice 47%
  11. 114m 22sOpened reviews · Squall ProOpened reviewsValue 57%
  12. 124m 38sReviews filtered: valueFiltered reviews by valueValue 97%
  13. 135m 03sSorted: featuredRe-sorted the catalogValue 96%
  14. 145m 31sOpened reviews · Squall ProOpened reviewsValue 96%
  15. 155m 59sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 166m 33sAdded to cart · Squall ProAdded to cartValue >99%
  17. 176m 51sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 187m 16sRemoved from cart · Squall ProRemoved from cartValue >99%
  19. 197m 40sAdded to cart · Squall ProAdded to cartValue >99%
  20. 208m 06sViewed cartViewed cart (saw shipping cost)Value >99%
  21. 218m 35sCheckout startedStarted checkoutValue >99%
  22. 8m 57sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.