Synthetic data
All sessions

s-1507

Simulated shopper

Oct 23, 2026, 8:30 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn LowViewed a product pageChoice 31%
  2. 250sSearch “headlamp”Searched the catalogNo clear doubt 41%
  3. 353sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 48%
  4. 41m 03sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 94%
  5. 51m 06sImage 1 · Cairn LowViewed a product imageChoice 89%
  6. 1m 27sLeft the store

Final guess

Choice89%
Fit
1%
Suitability
2%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
89%
No clear doubt
8%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.