Synthetic data
All sessions

s-1508

Simulated shopper

Oct 29, 2026, 6:40 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 11 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 34%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 352sAdded to cart · Kettle TiAdded to cartNo clear doubt 47%
  4. 41m 30sExpanded shipping · Kettle TiExpanded shipping infoDelivery 54%
  5. 52m 02sExpanded shipping · Kettle TiExpanded shipping info→ the store shows Delivery Promise hereDelivery 89%
  6. 62m 22sExpanded returns · Kettle TiExpanded returns policyDelivery 94%
  7. 72m 42sSearch “merino”Searched the catalogDelivery 89%
  8. 83m 08sImage 1 · Kettle TiViewed a product imageDelivery 72%
  9. 93m 25sOpened reviews · Kettle TiOpened reviewsDelivery 83%
  10. 104m 05sCheckout startedStarted checkoutDelivery 83%
  11. 4m 10sLeft the store

Final guess

Delivery83%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
83%
Choice
<1%
No clear doubt
17%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.