Synthetic data
All sessions

s-1510

Simulated shopper

Oct 30, 2026, 1:18 PM UTC · desktop · search ads · Cairn Low Hiking Shoe · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 12sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 39%
  4. 41m 47sOpened reviews · Cairn LowOpened reviewsFit 42%
  5. 52m 02sReviews filtered: valueFiltered reviews by valueValue 56%
  6. 62m 36sBrowsed catalogBrowsed the catalogValue 61%
  7. 72m 46sBrowsed catalogBrowsed the catalogValue 62%
  8. 83m 22sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 89%
  9. 94m 02sSearch “discount code”Searched for deals / priceValue >99%
  10. 104m 20sExpanded shipping · Cairn LowExpanded shipping infoValue 97%
  11. 4m 35sLeft the store

Final guess

Value97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
97%
Delivery
1%
Choice
<1%
No clear doubt
2%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.