Synthetic data
All sessions

s-1512

Simulated shopper

Oct 21, 2026, 5:26 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 18 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 63%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Merino 200Viewed a product pageFit 22%
  2. 242sExpanded materials · Merino 200Expanded materialsDurability 62%
  3. 359sOpened reviews · Merino 200Opened reviewsDurability 74%
  4. 41m 24sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  5. 51m 38sImage 1 · Merino 200Viewed a product imageDurability 99%
  6. 61m 46sOpened reviews · Merino 200Opened reviewsDurability >99%
  7. 72m 25sOpened reviews · Merino 200Opened reviewsDurability >99%
  8. 82m 38sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 12sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  10. 103m 51sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  11. 114m 15sOpened reviews · Merino 200Opened reviewsDurability >99%
  12. 124m 49sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 135m 02sOpened reviews · Merino 200Opened reviewsDurability >99%
  14. 145m 23sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  15. 155m 36sAdded to cart · Merino 200Added to cartDurability >99%
  16. 166m 06sViewed cartViewed cart (saw shipping cost)Durability >99%
  17. 176m 36sCheckout startedStarted checkoutDurability >99%
  18. 6m 42sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×495.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×51.8×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.