Synthetic data
All sessions

s-1513

Simulated shopper

Oct 22, 2026, 8:14 AM UTC · desktop · paid social · Squall Pro 3L Shell · 12 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 241sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 352sImage 1 · Squall ProViewed a product imageNo clear doubt 58%
  4. 41m 07sOpened reviews · Squall ProOpened reviewsNo clear doubt 34%
  5. 51m 41sImage 2 · Squall ProViewed a product imageNo clear doubt 52%
  6. 61m 55sOpened reviews · Squall ProOpened reviewsSuitability 41%
  7. 72m 18sReviews filtered: durabilityFiltered reviews by durabilityDurability 88%
  8. 82m 36sExpanded warranty · Squall ProExpanded warranty→ the store shows Durability Proof hereDurability 99%
  9. 92m 50sAdded to cart · Squall ProAdded to cartDurability 99%
  10. 103m 12sViewed cartViewed cart (saw shipping cost)Durability 99%
  11. 113m 21sCheckout startedStarted checkoutDurability 99%
  12. 3m 41sPurchased

Final guess

Durability99%
Fit
<1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.