Synthetic data
All sessions

s-1514

Simulated shopper

Oct 25, 2026, 5:58 AM UTC · mobile · email · Ridgeback 48L Pack · 11 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 235sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 349sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 70%
  4. 41m 05sImage 2 · Ridgeback 48LViewed a product imageChoice 55%
  5. 51m 42sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Decision Helper hereChoice 67%
  6. 61m 57sOpened reviews · Ridgeback 48LOpened reviewsChoice 60%
  7. 72m 17sOpened comparisonOpened the comparisonChoice 99%
  8. 82m 26sAdded to cart · Ridgeback 48LAdded to cartChoice 99%
  9. 92m 44sViewed cartViewed cart (saw shipping cost)Choice 99%
  10. 103m 05sCheckout startedStarted checkoutChoice 99%
  11. 3m 22sPurchased

Final guess

Choice99%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.