Synthetic data
All sessions

s-1516

Simulated shopper

Oct 31, 2026, 9:14 PM UTC · mobile · search ads · Emberline 20°F Down Bag · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 251sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 31m 16sOpened reviews · Emberline 20°FOpened reviewsSuitability 44%
  4. 41m 54sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  5. 52m 25sImage 2 · Emberline 20°FViewed a product imageSuitability 98%
  6. 62m 46sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 57sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  8. 83m 03sExpanded materials · Emberline 20°FExpanded materialsSuitability >99%
  9. 3m 17sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.