Synthetic data
All sessions

s-1519

Simulated shopper

Nov 1, 2026, 3:12 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 248sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 02sImage 1 · Emberline 20°FViewed a product imageSuitability 44%
  4. 41m 19sSorted: ratingRe-sorted the catalogNo clear doubt 39%
  5. 51m 59sOpened reviews · Emberline 20°FOpened reviewsSuitability 50%
  6. 62m 03sReviews filtered: valueFiltered reviews by valueValue 36%
  7. 2m 30sLeft the store

Final guess

Value36%
Fit
8%
Suitability
33%
Durability
8%
Value
36%
Delivery
5%
Choice
<1%
No clear doubt
11%
Why valuehow much likelier
  • Filtered reviews by value18.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.