Synthetic data
All sessions

s-1520

Simulated shopper

Oct 20, 2026, 3:36 PM UTC · desktop · email · Emberline 20°F Down Bag · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 227sExpanded materials · Emberline 20°FExpanded materialsSuitability 35%
  3. 336sExpanded materials · Emberline 20°FExpanded materials→ the store shows Durability Proof hereDurability 62%
  4. 444sImage 1 · Emberline 20°FViewed a product imageDurability 50%
  5. 51m 21sOpened reviews · Emberline 20°FOpened reviewsDurability 60%
  6. 61m 27sReviews filtered: durabilityFiltered reviews by durabilityDurability 99%
  7. 71m 43sOpened reviews · Emberline 20°FOpened reviewsDurability 99%
  8. 82m 07sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 2m 25sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×26.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.