All sessions
s-1522
Simulated shopperOct 28, 2026, 11:57 AM UTC · desktop · search ads · Merino 200 Base Layer Crew · 6 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 228sViewed Merino 200Viewed a product pageNo clear doubt 36%
- 31m 06sCompare + Merino 200Added a product to compareValue 43%
- 41m 43sSize guide · Merino 200Opened the size guideFit 36%
- 51m 59sOpened reviews · Merino 200Opened reviewsFit 51%
- 2m 15sLeft the store
Final guess
Fit51%
Fit
51%
Suitability
8%
Durability
5%
Value
23%
Delivery
1%
Choice
10%
No clear doubt
3%
Why fithow much likelier
- Opened the size guide8.4×
- Opened reviews1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.