Synthetic data
All sessions

s-1523

Simulated shopper

Oct 26, 2026, 6:47 AM UTC · desktop · organic · Emberline 20°F Down Bag · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 242sDelivery check · ZIP 61722Checked delivery date by ZIPDelivery 74%
  3. 346sDelivery check · ZIP 60794Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 98%
  4. 457sExpanded returns · Emberline 20°FExpanded returns policyDelivery 99%
  5. 51m 09sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  6. 61m 46sViewed Cairn LowViewed a product pageDelivery >99%
  7. 72m 05sOpened reviews · Cairn LowOpened reviewsDelivery >99%
  8. 82m 08sReviews filtered: valueFiltered reviews by valueDelivery >99%
  9. 92m 32sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  10. 2m 39sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.