Synthetic data
All sessions

s-1525

Simulated shopper

Oct 26, 2026, 12:05 AM UTC · mobile · search ads · Squall Pro 3L Shell · 14 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 257sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 44%
  3. 31m 34sOpened reviews · Squall 2.5LOpened reviewsDelivery 45%
  4. 41m 40sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 98%
  5. 51m 48sViewed Cairn MidViewed a product pageDelivery 98%
  6. 62m 04sAdded to cart · Cairn MidAdded to cartDelivery 98%
  7. 72m 37sViewed cartViewed cart (saw shipping cost)Delivery 99%
  8. 82m 42sExpanded returns · Cairn MidExpanded returns policyDelivery >99%
  9. 93m 01sViewed Squall ProViewed a product page · Switched to a similar productDelivery 99%
  10. 103m 28sOpened reviews · Squall ProOpened reviewsDelivery 99%
  11. 113m 32sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  12. 123m 50sOpened reviews · Squall ProOpened reviewsDelivery >99%
  13. 134m 01sExpanded shipping · Squall ProExpanded shipping infoDelivery >99%
  14. 4m 17sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Expanded shipping info ×213.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.