Synthetic data
All sessions

s-1528

Simulated shopper

Oct 28, 2026, 11:40 AM UTC · mobile · paid social · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Cairn LowViewed a product pageChoice 31%
  2. 241sSize 9.5 · Cairn LowSelected a sizeFit 69%
  3. 355sSearch “discount code”Searched for deals / price→ the store shows Value Breakdown hereValue 75%
  4. 41m 19sBrowsed catalogBrowsed the catalogValue 79%
  5. 51m 39sSorted: price ascSorted by lowest priceValue 95%
  6. 62m 16sViewed Talus TrailViewed a product page · Switched to a similar productValue 96%
  7. 72m 22sSearch “sale”Searched for deals / priceValue >99%
  8. 82m 52sOpened reviews · Talus TrailOpened reviewsValue >99%
  9. 93m 17sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 3m 31sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.