Synthetic data
All sessions

s-1529

Simulated shopper

Nov 1, 2026, 12:40 PM UTC · mobile · paid social · Driftwood 2P Tent · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 219sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 329sViewed Driftwood 2PViewed a product pageNo clear doubt 52%
  4. 450sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 81%
  5. 51m 28sExpanded returns · Driftwood 2PExpanded returns policyNo clear doubt 78%
  6. 62m 02sImage 2 · Driftwood 2PViewed a product imageNo clear doubt 91%
  7. 72m 07sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 78%
  8. 82m 31sImage 3 · Driftwood 2PViewed a product imageNo clear doubt 90%
  9. 92m 41sExpanded returns · Driftwood 2PExpanded returns policyNo clear doubt 86%
  10. 102m 51sImage 4 · Driftwood 2PViewed a product image · Inspected 4+ images closelyNo clear doubt 98%
  11. 112m 59sImage 5 · Driftwood 2PViewed a product imageNo clear doubt 99%
  12. 123m 12sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 97%
  13. 3m 28sLeft the store

Final guess

No clear doubt97%
Fit
2%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
97%
Why no clear doubthow much likelier
  • Viewed a product image ×52.3×
  • Inspected 4+ images closely4.9×
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.